1) Publishers have to put in more effort in order to sell the product. As the number page views alone does not determine the revenue in Affiliate Marketing.
2) Publishers often do not prefer Affiliate Marketing as the effort required is more than compared to other forms of advertising. This could also mean there are no publishers available for some of the Merchants. It can really get difficult for merchants to find publishers who will agree to market their products when the products or services are expensive. e.g.:- Incase your website or blog gets 100,000 hits per month its easier to get thousand conversions for item (A) that are priced at $5 than compared to getting 1 conversion for item (B) that are priced over $10,000. So it becomes obvious for publisher to choose items that are lesser priced over items that are expensive, as publisher wants to be assured of more conversion and commission payout.
3) As explained above in point 2, Affiliate Marketing can also become a Category Killer. Publishers are more interested in selling lesser priced mobiles than expensive ones.
4) Return policy can also be one of the discouraging factors for Publishers. e.g.:- If product returns are accepted till 90 days, then merchant may pay only on 91st day after sale. That means there is more wait time to get commissions compared to other forms of advertising.
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