1) Merchants have to pay publishers only if a successful conversion is done and not just for banner display. Merchants do save lot of money on advertising than compared to other advertising forms.
2) Affiliate Marketing is more beneficial for Merchants as Publishers will spend more effort in selling the product on their website or blogs by explaining, providing demo of the product or service in order to motivate the prospects to have them converted to customers.
3) Publishers can earn more from affiliate marketing than compared to PPC (Pay Per Click) OR Banner Display advertising models, only if publishers can write professional content on their website or blog that can convince its readers to buy Merchant products or services.
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